Audiomob Hand Middle East Gaming Sector a Major Boost

The United Arab Emirates (UAE) is relentless in its bid to become a global hub for gaming and technological innovation.

The country’s open-door policy has made it a fertile ground for foreign investment, and many gaming companies have capitalised by taking their business to the UAE.

Audiomob recently jumped on that bandwagon by establishing their Middle East and North Africa (MENA) headquarters in Abu Dhabi.

The capital city is a major attraction for tourists and companies, and Audiomob has decided it is the best spot to drive the growth of their business in that region.

Audiomob will partner with Abu Dhabi Gaming to reshape in-game advertising. The latter will provide a diverse ecosystem and infrastructure that allows them to thrive.

Audiomob’s Plan to Revolutionise In-Game Advertising

Audiomob was launched in 2020, but it did not take long to become a major player in the gaming sector thanks to their innovative work on in-game audio advertising.

Game developers have traditionally struggled to maintain a balance between keeping their customer base and monetising their games through adverts.

Not every gamer has the patience to sit through an ad in the middle of a game. Displaying ads while a player is deep into an intense game is one of the fastest ways to lose a customer.

However, Audiomob came up with an idea that truly transformed in-game ads for both players and other gaming companies around the world.

The company created a solution of playing in-game audio ads that do not interfere with games, and that tweak has been crucial in preserving the immersive experience modern-day gamers crave.

Audiomob’s patented technology became a massive game-changer that has taken the gaming and advertising world by storm. 

The UAE’s New Regulatory System Could Tempt Audiomob to Expand

Audiomob is already a globally recognised company. They have partnered with Voodoo - one of the world’s largest mobile gaming publishers and a major player in the industry.

They launched the world’s first in-game audio Cost Per Install (CPI) product, which is a massive boost for performance marketing as it allows brands to pay only for installs.

The company was also recognised in Bloomberg’s ‘UK Start-ups to Watch’ last year, cementing its position as an industry leader in in-game audio advertising.

Their venture into the Middle East is the latest in a long list of achievements for a company that is barely five years into the business, and their ambitions could see them kick things up a notch.

The UAE’s forward-thinking regulatory framework for gaming and technology is one of the key reasons why Audiomob has decided to set up a shop in Abu Dhabi.

The country has implemented policies that support game development and eSports, but its new framework has also created opportunities for related industries such as iGaming.

Although iGaming is still a touchy subject in the Middle East, Audiomob could consider targeting the sector when they are established in the UAE, given the country’s newfound affinity for gambling. 

If Audiomob introduces their non-intrusive audio ads to the iGaming audience, it could help the online platforms featured on www.casino.com/ae/en/ engage with users more effectively.

Audiomob’s critically acclaimed tech could be used to promote exclusive iGaming offers, game tutorials or responsible gaming messages without disrupting the user experience.

Abu Dhabi’s Vision for Gaming Excellence

Abu Dhabi Gaming is a government-led initiative that has been key to transforming the UAE’s gaming sector by acting as a support system for game developers, businesses and players.

It is backed by several Abu Dhabi-based government and commercial organizations in tandem with content creators and gamers who share their passion for promoting locally produced gaming content beyond the UAE’s borders.

Abu Dhabi has played a crucial role in the growth of the UAE’s gaming industry by using advanced infrastructure, talent development programmes and financial incentives.

Opening its doors to Audiomob - a fast-growing company already making waves across the globe - will only speed up the growth of the sector, a sentiment echoed by Marcos Muller-Habig.

The Director of Abu Dhabi Gaming is enthused about the prospect of Audiomob bringing its business to the capital city, with their headquarters located on Yas Island. 

He praised the city’s ‘rich and diverse’ gaming ecosystem and believes ‘Audiomob’s innovative approach to advertising aligns perfectly’ with the longstanding mission to make Abu Dhabi a global gaming hub.

Audiomob has also put their rapid growth down to the strategic position of their headquarters in Abu Dhabi. 

Aside from getting to work in an innovative environment, the company will also have access to advanced tech and a strong talent pool - enough resources to scale its operations and potentially explore new markets.