Oculus Division to be Rebranded by Parent Company, Facebook

After Oculus' controversial decision just weeks ago, the VR company will be moving further under the wing of Facebook as a whole.

By Kiemour, Posted 26 Aug 2020



Oculus, the up-and-coming VR company owned by Facebook, has given its fans some less than ideal news. Despite their promise to not require a Facebook account registration to use their devices, Oculus announced last week that it will, in fact, obligate users to create or sign in with a Facebook account. Now, a new decision has been made, angering the VR community more.

Facebook has recently announced that it will restructure Oculus' teams as part of a larger reorginization, merging and rebranding Oculus under the ever-growing expanse of Facebook. While this might not seem like a major change, it means that Oculus will no longer be its own company, but will be virtually disbanded to create VR content for Facebook directly.

According to a new Facebook blog post, Oculus' VR and AR (Augmented Reality) teams will join the new Facebook Reality Labs, which includes employees from Portal and Spark AR, Facebook's other VR and AR subsidaries. The man in charge of this new division, Andrew Bosworth, announced a rebranding of Oculus' annual Connect event, in time for the conference on September 16. 

Zuckerburg, Rift, Oculus, Rebranding

Bosworth elaborated on his decision, saying that the Connect event already features announcements from Spark AR and Portal regularly, so renaming the event as Facebook Connect would better represent its focus. More news about this transition will be detailed at the event later this year.

While explaining the reasoning for this rebranding, Bosworth claimed that the company wanted to "visually identify" Oculus as part of the Facebook family. This announcement referenced other attempts to claim Oculus, such as rebranding the Oculus Research division as the original Facebook Reality Labs. Despite the rebranding, Bosworth emphasized that the companies would continue their current projects, even hinting at AR glasses in the coming years.

Because of Facebook's failure to protect user privacy, many VR users were critical of this new announcement. Oculus' broken promise has already caused many fans to turn towards other VR headsets, and this rebranding will likely draw more buyers to headsets like the HTC Vive. Under the control of Facebook, VR users wonder if the social media giant will have access to player movement data, infringing upon their basic right to privacy. 

 This is a fairly recent development, so no sure impact has been made concerning the sales of Oculus' headsets. However, the company is supposedly working on a new standalone headset, which will hopefully bring players back to Oculus, or rather, Facebook Reality. 

Kieran Mouritsen
Editor, NoobFeed  

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General Information

Platform(s): PC
Publisher(s): Facebook
Developer(s): Oculus
Genres: Virtual Reality
Themes: Virtual Reality
Release Date: 2019-05-19

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