Ubisoft Apologizes For Not Including Women In Assassin’s Creed Ad

The retrospective has been updated to include female Assassins

By Fragnarok, Posted 26 Sep 2020

Last week, Ubisoft UK released an Assassin’s Creed retrospective showcasing the entire series. It featured past playable characters including Altair Ibn-La Ahad, Ezio Auditore de Firenze, Ratonhnhake:ton, Edward James Kenway, and even the new protagonist for Assassin’s Creed Valhalla, Eivor. Noticeably absent were any of the female playable characters from the series’ entire run. This became very jarring as Assassin’s Creed 3: Liberation was touted for featuring the first playable female Assassin, Aveline de Grandpre. After outcry from fans, Ubisoft hastily updated the ad to include women like Aveline, Shao Jun, Evie Frye, and the female version of Eivor in a split cut with her male counterpart.

Assassin's Creed|Ubisoft|Ad|Retrospective|Work Culture

Most of the footage used for the women appears to be from in game combat, while the original ad was mainly polished renders and cutscenes for the men. This makes the apology seem like a rushed afterthought. This has come out after recent reports that Ubisoft has a history of abusive work culture and a “frat house” mentality. It is likely that no one in charge saw any problem with the original male only retrospective, only realizing a mistake after public reaction.         

Kurtis Seid, NoobFeed

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General Information

Platform(s): Xbox One, PS4, PC
Publisher(s): Ubisoft
Developer(s): Ubisoft
Genres: Action, AdventureAction-Adventure
Themes: History
Release Date: 2020-11-10

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