Starbreeze Sells Rights to Dead By Daylight to Behaviour for USD 16 million

Dead By Daylight owned by Behaviour now

By Grayshadow, Posted 21 Mar 2018

Today Starbreeze Studios announced that developer Behaviour Interactive has purchased the rights to Dead by Daylight for 12 Million USD.

Dead by Daylight,NoobFeed,Starbreeze,

The publishing rights will not transfer but Behaviour until Starbreeze is paid 16 million USD. For now,  Starbreeze will retain control over the games payment streams. In an official press release, Starbreeze Studios stated:

“The publishing title Dead by Daylight has been a stellar deal for Starbreeze. We initially invested USD 2 million in developing the game, which has sold more than 3 million copies since release and generated approximately SEK 345 million in net sales. We are now concluding the partnership with Behaviour in a favourable manner and Dead by Daylight has become an even better deal for Starbreeze,” says Starbreeze CEO Bo Andersson Klint. “In addition to securing and accelerating our revenues from the game, we will incur no costs related to further development and marketing. Through this deal, we expect the profits from the game to exceed our projection for the remaining lifespan for the title.”

Dead by Daylight is now available for Xbox One, PS4, and PC.

Adam Siddiqui, NoobFeed
Twitter | YouTube | Facebook

comments powered by Disqus

Related News


General Information

Platform(s): Xbox One, PS4, PC
Publisher(s): Starbreeze Studios
Developer(s): Behaviour Interactive
Genres: Survival-Horror
Themes: Multiplayer
Release Date: 2016-06-14

View All

Popular Articles