2K Games and NFL Enter Multi-Year Partnership

Today, 2K Games and the NFL have entered a multi-year partnership for multiple future titles.

The deal's financial terms were not disclosed as reported by the Hollywood Reporter:

The new 2K, NFL games are described as "non-simulation football game experiences" and specifics on developers, exact titles and release dates are yet to be revealed. However, current projects are already in early development and are slated to launch sometime in 2021. 

"We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences," David Ismailer, president of 2K, said. "It’s exciting to bring together 2K’s expertise in creating award-winning sports games with the NFL’s renowned status as a world-class entertainment and sports organization."

"Expanding the NFL’s presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort," said Joe Ruggiero, senior vp of consumer products at the NFL. "2K is a worldwide leader in sports video games, with a proven track record of creating best-in-class and award-winning games and we look forward to sharing more about the projects we are working on with them in the future."

2K has seen massive success with the NBA 2K franchise. However, modern sports titles have become a haven for microtransactions. With yearly titles often using recycled assets and making very little changes.

With the recent NBA 2K game NBA 2K20 selling millions of copies but currently sitting at a 1.0 user score with over 800 reviews. With many players citing poor AI, various bugs and issues, and large amounts of microtransactions. With the game's MyTEAM trailer featuring slot machines targeted to children.

Adam Siddiqui,
Senior Editor, NoobFeed
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