Battlefield V Sales Low, EA Head Blames Marketing

Battlefield V didn't perform well, with 7.3 million copies sold by the end of the third quarter according to EA and EA's president Andrew Wilson is blaming marketing.

According to Variety, Wilson stated:

“If I think about ‘Battlefield 5’ more holistically, I think we did not do a great job of building momentum early in the project,” he said. “And I think about this not just in the context of development but I think about this in the context about broader execution against the entire campaign. Our launch didn’t resonate strongly as we would have liked it to with players and we were never truly able to catch-up and as our competitors continued to build momentum whether that was ‘Fortnite’ or ‘Red Dead Redemption 2’ or ‘Call of Duty.'”

Wilson explained that marketing was the problem:

“A combination of a poor start in our marketing campaign together with what I think was a longer development cycle that put us into a more competitive window and the amplification that competitive window against some of those underperformance factors is how we resulted in ‘Battlefield,'” he said.

Wilson explained that Titanfall 2 suffered from a similar problem, that it failed to compel players to purchase the game.

Battlefield V is now available for PC, Xbox One, and PS4.

Our Take:

Titanfall 2 launched during a problematic time, sandwiched between Call of Duty: Infinite Warfare and Battlefield 1. Not a lot of people knew about the game's release due to the lack of awarenesses and those who did choose to purchase the other titles due to this lack of information

In addition, Battlefield V suffered from the same issue. With EA limiting public information about the game and only provided it to specific people and media outlets. Most importantly, EA was hostile to the community like back in June when EA's Patrick Soderlund told gamer "either accept it or don’t buy the game" the strange idea to have The Daily's Show Trevor Noah to promote Battlefield V. Most importantly, when Battlefield V launched many complained that most of the title felt barren, with most of the content coming soon through the live-service. Encouraging many gamers to simply wait till everything is released.

Adam Siddiqui, NoobFeed
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