AMD Expo ULL Memory Launches at Up to 79% More as New RAM Lawsuit Emerges

Pricing for memory is still the main topic of conversation when it comes to PC hardware, and new information has come to light on both the product and legal sides of the problem. AMD's newest memory standard has officially launched, but at prices much higher than the company originally promised.

A new lawsuit against major memory makers adds to the ongoing discussion about what is really making DRAM costs go up. AMD's Expo ULL, short for ultra-low-latency memory, has officially launched.

Rather than relying on higher clock speeds to reduce latency, Expo ULL extends sub-timings to extract additional performance, since Ryzen CPUs tie interconnect frequency to system memory frequency at a one-to-one ratio up through DDR5 6000, before shifting to a one-to-two ratio at higher speeds.

That shift means you would need to go significantly higher than DDR5 6000 to offset the resulting performance loss, which is the gap Expo ULL is designed to address instead.

In testing, Expo ULL delivers a 13% average fps boost and a 15% boost to 1% lows compared to standard JEDEC memory, along with a 4% boost in both average fps and 1% lows compared to regular Expo memory.

Retail Pricing Breaks AMD's Original Promise

AMD had previously stated that Expo ULL memory would be priced similarly to standard Expo kits, but that has not held up with the first kits to hit the market. G.Skill's initial Expo ULL kits are priced up to 79% higher than comparable standard Expo memory. One kit moves from $699.99 to $1099.99, while another goes from $559.99 to $999.99. 

The remaining kits carry smaller increases, though none come close to matching standard Expo pricing. Prices may come down as more kits reach the market, but the current pricing represents a significant premium for a technology AMD originally positioned as a cost equivalent.

A new class action lawsuit has been filed against Samsung, SK Hynix, and Micron, the three companies that together control roughly 90% of the global DRAM market.

The lawsuit, filed on June 25 in the Northern District of California by 17 plaintiffs, alleges that the companies used AI-driven memory demand as cover to shift toward HBM production while reducing output of older DDR3 and DDR4 memory modules.

RAM Manufacturers Face a New Price-Fixing Lawsuit

Both Samsung and SK Hynix previously pleaded guilty to DRAM price-fixing in 2005, which adds historical context to the current allegations. There is reason to be skeptical that this lawsuit will succeed. AI-driven demand for memory is real and reflected clearly in earnings reports from companies like Nvidia, even accounting for financing arrangements in the AI space that can make revenue figures look larger than they are.

Market forces alone could reasonably explain a shift toward HBM production, given that it carries significantly higher margins, and manufacturers were already moving away from older memory standards toward DDR5 regardless of AI demand.

Building a modern DRAM semiconductor plant costs billions of dollars, which makes manufacturers cautious.

None of this fully clears DRAM manufacturers of wrongdoing, since they have been caught coordinating in the past, and this lawsuit could potentially prove similar behavior again.

That possibility carries some weight, given memory module makers have started producing DDR4 again, which could suggest pressure is already building for manufacturers to increase output of older memory standards regardless of how the lawsuit plays out.

Between the pricing of new memory standards like Expo ULL and the ongoing legal scrutiny of the manufacturers controlling supply, RAM pricing looks unlikely to settle down in the near term, and both developments point to the same underlying tension between limited supply and rising demand.