Focus Home Interactive Rebrands As Focus Entertainment

Focus Home Interactive is best known for publishing AA projects. Games that are bigger than indie projects but not as large as AAA projects. Now the company is rebranding itself as Focus Entertainment.

The company stated in an official press release:

Focus Home Interactive is one of Europe’s leading video game publishers and developers, uniting talents throughout the creative process, from development to commercialization.

The acquisition of studios such as Deck13 Interactive, StreumOn Studio, and more recently, Dotemu and its label The Arcade Crew, demonstrate Focus' desire to integrate talents and studios with singular visions in our strong and ambitious Group, to promote value creation, anticipate new trends, and unique gameplay.

From now on, the Focus Entertainment brand covers all of Focus' activities, with the term Entertainment being representative of the desire to diversify its games, products, services and revenue streams. Entertainment also emphasizes the ambition to offer players around the world unique experiences, supported by an editorial policy that stands out thanks to innovative concepts, inventive gameplay and original worlds that transcend the boundaries of video games. 

Focus Entertainment's next major projects include A Plagued Tale: Requiem and World War Z Aftermath.

Adam Siddiqui,
Managing Editor, NoobFeed