Tencent Invested $1.25 Bn in Ubisoft for Assassin's Creed, Rainbow 6 & Far Cry

A huge change is taking place at Ubisoft that has the potential to radically alter the nature of the business. A major collaboration with Tencent has already begun to shape Ubisoft into something very different from how it began in 2025, and rumors have been circulating that this transformation will be complete by the year's conclusion. Far Cry, Assassin's Creed, and Rainbow Six will all be housed in a new subsidiary that Ubisoft has announced.

Tencent announced that it would invest $1.25 billion to acquire a 25% stake in the company, which would remain under Ubisoft's control. The projected value of the entire business is roughly USD 4.3 billion, including all of its studios and back catalog. With Tencent's financial support, the new division will manage the development of all games in these three main franchises, both current and future growth. The agreement specifies that Tencent will get a cut of future revenues for any games in the series.

CEO Yves Lemay further underlined the importance of this structural change, describing it as a fundamental milestone in Ubisoft's continuous development. According to him, their main goals include developing high-performing brands, constructing robust game ecosystems that can withstand the test of time, and generating original intellectual properties (IPs) that harness cutting-edge and emerging technology.

Moreover, the CEO mentioned that our assets' value has been crystallized, our balance sheet has been strengthened, and the best conditions for the long-term growth and success of our three largest franchises have been created with the creation of a dedicated subsidiary and the onboarding of Tencent as minority investors.

Martin Lau, president of Chinese tech and gaming behemoth Tencent, shared a similar view. He continued by saying that Tencent is thrilled to maintain their long-standing cooperation with Ubisoft with this investment, which shows their faith in Ubisoft's innovative ideas and great talent to stay at the top of their game.

The majority of Ubisoft's portfolio remains in flux despite the deal solidifying the future of Assassin's Creed, Far Cry, and Rainbow Six. The future of franchises such as Splinter Cell, Just Dance, and The Crew is uncertain because they are not part of this new structure. Nevertheless, Ubisoft has confirmed that they would still support the long-running series like Ghost Recon and The Division, given their financial success. This decision obviously came because of Ubisoft's financial struggle.

And it's not just financial difficulties, poor performance of their games, and declining stock prices have very common for them in recent years. Ubisoft has been forced to adapt to the changing gaming business and protect its most important assets by making bold strategic moves in response to its defeats. 

Ubisoft touts the move as an innovation and long-term success step, but it makes one wonder what will happen to other Ubisoft franchises and development teams in the future. Tencent's involvement could possibly lead to further discussions, including a larger acquisition. It's too soon to tell what the entire impact of the change will be, but Ubisoft is clearly betting big on specialization and consolidation.

It is yet to be determined if the change leads to improved games and stronger franchises. At this time, everyone is curious to see how Ubisoft's new subsidiary runs and what the future holds for their fast gaming business. Tencent appears to have chosen three large Ubisoft titles that it believes it can profit from.

Over time, it plans to gradually acquire a larger stake in Ubisoft, eventually surpassing its current 25% ownership. If its current trajectory persists, Ubisoft appears to be in danger of being acquired by Tencent. Games like Far Cry, Rainbow Six, and Assassin's Creed will definitely be purchased.